Sales Execution

Many organizations do not have a selling process that is consistently followed by sales teams. Often, the selling process, if available, at all, is different for different types of customers and different levels within the organization and this makes it difficult to build and sustain skills in any organization. Process enables execution on ground and good execution enables victory at the street level.

No strategy will work unless the execution is superior. “You don't win by having a better strategy; you win through superior execution. This is therefore critical to win in the market place.