The dynamics of the business are changing & changing very fast. We are living in a highly competitive era where businesses are under huge pressure to maintain leadership position and with the result are immensely burdened going into strategic changes...
To ‘CHANGE’ is the most difficult task...we keep hearing the mantras : The only constant is change. People don't resist change, they resist being changed. Change before you have to...Blah, blah, blah... (quote)
Kudos to our very own " BATA"...the latest campaign by Kriti Sanon indeed very powerful...so simple and effectively conveyed...good to see a brand which was so very closely associated with many of us at one point of time in our life...
...a crazy publicity gimmick to attract attention...a classic example of an extraordinary business creativity developed close to about 70 years back when there was no management institute in this country...3rd generation now continuing the business in Kanpur...
Footwear Industry is going through a very challenging phase especially post the period of demonetization...a virtual WAR in the market among the organized players for gain in market share & dominance @ cost of unorganized players...
Defeating the downturn by small, midsize, owner driven companies: Recession~ this one single word creates panic and in not so very professionally run small or midsize owner driven organizations this is far more fear driven, self created based on stress and emotions with zero reality check...